Multidimensional Value Analysis
Multidimensional Value Analysis (MVA) is the Kohl Analytics’ flagship service. It is a significant extension of Kohl’s Product Value Assessment (PVA) by taking the balance sheet product level information from the PVA and driving it down to the individual loan and deposit level. This enables users to "slice and dice" profitability using Kohl supplied OLAP reporting or the Business Intelligence tool of their choice.
MVA is a critical tool in today's environment as executives consider potentially transformational decisions. It can show executives what is currently working (i.e., creating value) and not working in the organization. Many organizations are considering expanding their digital footprint, MVA can show whether the current digital channel is creating the value you think it is. Kohl has found that a digital strategy is not always the panacea many claim.
With this knowledge, executives have a far better understanding where the organization currently stands so they can make prudent decisions that enhance the good and avoid, minimize, or fix the bad. As management guru Peter Drucker and others have said, "If you can't measure it, you can't manage it."
MVA is not just a fancy new way of seeing old results. Each dimension (i.e., product, channel, credit tier, etc.) is assigned revenue and cost related to that dimension. MVA enables executives to see where value is being created or destroyed in previously immeasurable corners of the organization.